For the second installment of WESABIC's "Ad Time" series, I give you this ad for Sports Illustrated, from the '60s. It turns out the answer is "dealing memorabilia in a Vegas hotel room."

This is a new feature on WESABIC (BAS,THOIT,LOL), in which I raid my new favorite web archive, Vintage Ad Browser, and choose an ad to steal for my purposes. We'll try to do it weekly, but whatever. This week, Lionel Trains says that their toy trains are for wimps. The '60s were heady, heady times.